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7 Tips for Safer Lens Wear with Cosmetics

By: Optometry Times – March, 2017 www.optometrytimes.modernmedicine.com

Many contact lens-wearing patients ask their eyecare professional (ECP) about makeup brands, applying makeup, and how this affects their contact lens wear. What we use on our faces likely ends up either on the contact lenses before insertion or in our eyes on the lenses.

This includes facial moisturizers, eye makeup remover, makeup primers, and most importantly mascara. A few tips regarding wearing cosmetics and contact lens wear can help our patients wear their lenses with more comfort.

Full Tips List: Click Here

– See more at: http://optometrytimes.modernmedicine.com/

Social Media Success Strategies – Dr. Arian Fartash of GlamOptometrist

By: Defocus Media – December, 2016 www.defocusmedia.com

With over 12,000 followers since first launching her @GlamOptometrist Instagram account at the beginning of 2016, Dr. Fartash has set the standard for what it means to be a social media success in optometry. She’s reaching eyewear and ocular enthusiasts around the globe with her posts about glasses fashion and ocular health and beauty advice. And people are engaging on the topics we as optometrists care about – when she posted advice about disposing mascara every 3 months, she had over 300 post likes and 37 comments. How has she gotten the average Instagram user interested in eyes? Dr. Fartash talks social media and the future of patient-doctor interactions in the below podcast, and breaks down her success strategies for making social media work for your practice.

Podcast Link: Play In New Window

Getting started? You need to build followers. Dr. Fartash recommends

• Comment on other accounts to start interactions. It’s like introducing yourself; start a conversation with accounts with similar interests and they will likely follow and comment back. View More…

How To Effectively Build Patient Relationships

By: Michael Hay – September 16, 2016 www.newgradoptometry.com

Optometry has definitely changed over the last twenty years or so.

As Optometrists, we need to adapt as the profession changes. Due to managed care and other obstacles such as the competition that we face, we see more patients but spend less time with them.

Can we still build patient relationships? If we can, how do we do it?

Even with these new challenges, I am a strong believer that you can still build relationships with your patients. This is such an important part of the patient’s experience and it starts from the moment you walk into the exam room until the moment the visit is completed. View More…

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