Some of the benefits of selling an annual supply of contact lenses to your patients are:

Setting up patients to remember their annual eye exam

When you offer your patients the option to purchase an annual supply of contact lenses, you are giving your patient a chance to plan out their next eye exam. It is simple. Once the patient runs out of contact lenses, they can come back to your practice for an annual eye exam and get their next annual supply.

Saves your practice time:

By selling your patients an annual supply of contact lenses, you save your staff the hassle of having to take the time to dispense a partial order midyear. It also saves shipping costs too.

Increases revenue and cash flow:

When you sell an annual supply, you increase cash flow at once because you are collecting revenue in one complete transaction instead of delaying part of the sale.

Helps keep patients compliant:

When patients have an annual supply, they are more likely to be compliant with sticking to their replacement schedules.

These are just a few reasons why selling an annual supply of contact lenses is good for both your patient and your practice. If you are looking for more resources to help you and your practice, make sure to visit our Build Your Practice section on Coopervision’s site.

This article was written and posted on Coopervision’s blog. You can see the original post here.

The NNJS (Nepal’s Comprehensive Eye Care Society) has been credited by the Nepali government for coordinating 90% of all eye care services in Nepal. Of the 2.2 million Nepali people seeking eye care consultations annually, the WHO estimates 43% may need eyeglasses. MODO’s “Buy a Frame, Give a Frame” program will further assist the NNJS in giving the right to sight to approximately 100,000 people in just the first year of the program.

Professor Tirth Mishra, Secretary General of NNJS, applauded this partnership saying, “Oh behalf of Nepal Netra Jyothi Sangh, Nepal’s Comprehensive Eye Care Society, I want to share our excitement about our new alliance with MODO, which will enable NNJS and our partners to expand service to thousands of people in need of glasses throughout Nepal. Refractive error is the largest single cause of impaired vision in Nepal. Accessibility, awareness, and affordability are the major barriers to eye care services that prevent underprivileged populations from receiving care. MODO’s generous support to NNJS through their ‘Buy a Frame, Give a Frame’ program will enable us to serve thousands of needy women, men, and children who otherwise may not be able to access of afford eye care and the prescription glasses they so badly need.”

MODO Global CEO Alessandro Lanaro says, “Sustainability and Social Responsibility have become an important part of our DNA with the introduction of Eco. We are excited to extend our SR efforts by pledging a ‘Buy a Frame, Give a Frame’ program starting at VEE 2013. We realized that by joining forces with our customers, we could make a tremendous impact and give back to those in need. There is an incredible desire from customers to purchase products from brands with a purpose and we are proud to offer such brands. MODO’s ‘Buy a Frame, Give a Frame’ program will open a new exciting chapter for our company and our customers. I am very proud to partner with such an amazing and reputable organization as NNJS and am looking forward to working with them in Nepal.”

One of America’s true design pioneers, Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort, and quality. Tura Inc.’s latest collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. All net profits from Geoffrey Beene, LLC fund philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues.

Initial styles showcase classic and modern shapes with contemporary, jewelry-inspired details and artful, sculptured silhouettes. Competitively priced, Geoffrey Beene Eyewear delivers upscale styling for the budget-conscious consumer.

The collection is defined by three main design themes:

Signature Simplicity: For the fashion purist, this effortless, timeless, and understated sub-collection is distinguished by modern details with subtle sophistication. Each frame features the vertical four-bar signature that has become a hallmark for Beene’s minimalist styling.

Attainable Luxury: For the customer who savors luxurious details, these highly wearable styles, inspired by Geoffrey Beene’s jewelry and his artful use of geometric patterns, feature marble inlays and metal decorative treatments.

Distinctive Individuality: For the fashion-savvy, independent thinker, who values Beene’s couture legacy, this collection offers modern, clean-lined designs that exude confidence.

“Our goal with the Geoffrey Beene Eyewear collection is to translate the designer’s inventive styling into modern, wearable silhouettes for fashion-savvy, value-conscious and socially-aware patients.”  Eileen Estrada, Tura Brand Manager for Geoffrey Beene.

Juliet Sun: Known for its flirtatious tendencies and valiant personality, Seraphin’s Juliet Sun evokes a romantic aura. Debuting with a bold color palette of Jungle, Havana purple, and Havana coral, the Juliet’s enticing curves are certain to appeal to any fashion heroine.

Ravoux Sun: Motivated by fashions of mid-century America, Seraphin’s Ravoux Sun exhibits an inventive twist to the traditional P3 silhouette. The smooth, organic shape reflects traditional style and unique character with the union of neutral earth tones and a lustrous, feminine curvature. Chrome accents flank the prominent brow as this unique style demands attention.

Quinn Sun: Luxury is all in the details, as beautifully demonstrated with the unveiling of Seraphin’s brand new Quinn Sun. Evocative of the bold, sought-after styles worn by Jackie Onassis in the 1960s, the Quinn Sun embodies sophistication and timelessness. Curvaceous ovals are accented by intricately placed Austrian crystals and metallic
embossing, to create a prominent look full of charisma.

Philosophy: “Each captivating style reflects the feminine character of a bygone era through the placement of acute details, rich color and handmade materials. The intricate, yet glamorous styles are a modern twist on the feminine silhouette; beautiful, striking, and full of vintage mystique.”

An amazing feminine retro shape in colorful combinations!

Inspired by ample spaces lines in architecture the designer has been through a time-consuming process, starting with prototypes made from paper to explore the cut-outs and the lines of the temples. Then the designer worked with the metal material to achieve just the right level of lightness in order to avoid that the frames became too bulky. With this retro inspired collection the shapes are more slender and curvy, with a lowered nose bridge to give a much more feminine expression.

Choosing the same material for both the front and the beautiful decorated temples results in a clean and streamlined look. The intensity of the colors and the graphical rhythm of the pattern of the temples ensures that the collection is still dynamic and interesting. It’s a bold and individual choice for the woman who wants to emphasize her strong, feminine expression.

3 shapes in 3-5 colors each, 3 feminine. All are ready for progressive lenses.

Order 12 Modo, Eco 1.0 and/or Eco 2.0 and receive one complimentary personal frame.

Order 25 Modo, Eco1.0 and/or Eco 2.0 and receive three complimentary personal frames.

To place an order, contact WVA’s Buying Group at 1.800.747.9000 x3 or bgroup@wisvis.com.

Delivering comfort, style, and a precise fit, Dilli Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically advanced IntelliFlex multi-action spring hinge.  Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its original adjustment, providing unique flexibility and greater durability to the Dilli Dalli frames. The result is dependable, functionally eyewear with a minimized need for frequent replacement.

Dilli Dalli launches with 6 fashionable designs; 1 for boys, 1 for girls, and 4 unisex models, each featuring playful temple motifs like cars, ladybugs, camouflage and butterflies.  A fashionable, soft- to-vibrant color palette including lilac, denim, pink, and brown, is flattering to young faces.  Each eye shape was designed to accommodate multi-focal lenses.

Specially-designed nose pads, containing anti-corrosive inserts to protect the delicate skin on patients’ noses, have curved edges for comfort. Constructed of high quality, medical-grade hypoallergenic PVC materials, nose pads are placed lower on the bridge so children’s eyes are better centered. Frame temples have a slight bow to fit the natural curve of smaller heads.  In addition, temples are interchangeable between certain models, providing more color and design options per style.  Constructed with FDA-approved materials, each Dilli Dalli frame meets CPSIA standards for lead and phthalates.

“Dilli Dalli fulfills the need in the pediatric marketplace for fashionable and functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli Dalli’s Brand Manager and children’s eyewear designer for more than 12 years.  “Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest customers, their parents, and eye care professionals through its comfortable, custom designs and advanced IntelliFlex™ technology. Dilli Dalli is our gift to these customers, and our commitment to providing a positive experience is what sets it apart from other collections.”

Dilli Dalli eyewear comes with a colorful, custom designed dispensing tray system, allowing eye care professionals to present each frame in the collection. Consumers can compare frames to best determine those most suitable for their child’s individual needs.

Since our partnership’s inception, over 2,000 eye care professionals have helped us raise nearly $400,000 for the cause, bringing us another step closer to a world without breast cancer.

The highly-sellable Courage sunglass has a wholesale price of just $44.99. Your purchase of just one set of Courage suns (sold in color sets of two) can provide a life-saving screening for a woman in need.

You can give Courage in a number of unique ways:

• As an employee incentive: offer Courage suns to top performers in your office
• To say thanks: give Courage suns as customer “thank you” gifts
• In a raffle: have customers submit their names for a chance to win
• For Breast Cancer Awareness: sell Courage within your dispensary
• As a donation: offer Courage at Breast Cancer Awareness philanthropic events

Take this opportunity to truly give back and order Courage today.

Today’s refined leaders are faced with more choices than ever regarding everyday eyewear. To create a look that combines confidence with a feeling of power, Seraphin has launched the Executive Collection to define this distinct class of timeless eyewear. Carefully chosen eyewear tells the world that you’re well composed, structured, faultlessly groomed; dependable, capable of leadership and that you have impeccable taste. It’s important for today’s leaders to exude class and to look at eyewear as a source of superiority rather than an everyday necessity.

Seraphin sun frames include a soft sided leather case & cleaning cloth.

The Dakota

The European rectangular shape of Seraphin’s Dakota reflects traditional style with an air of elegance. An array of neutral earth tones complements the bold wide temples of this design. Metallic hinge accents complete this time-honored look.

The Hennepin

Layered Italian acetate and a swooping arch shape combine to produce Seraphin’s Hennepin. Havana tortoise mixed with white, beige, purple or coral gives the Hennepin a flirty personality with an abundance of style. Chrome hinge accents add a wink of sophistication to the Hennepin’s persona.

Presented as three separate videos that build on each other, the series provides an educational opportunity in an easy to use format. Available to you through Cvoptical.com, the series can be viewed repeatedly or even used as a lunch and learn for your staff. Each video comes with a supporting white paper to reinforce the knowledge outlined in the video.

Video One explains how to create a kids specific frame board that appeals to today’s young consumer. Details on what shapes sell best, how many metals and acetates you need to maintain a healthy business and current frame board management trends are included.

The second in the series focuses on business strategies, providing tools for retail success. With expert tips and stats on consumer buying habits, this video is geared towards gaining a strategic advantage.

The third video puts it all together with merchandising strategies. See first hand examples of what works and learn about concepts that can be easily incorporated into your practice.

Selling the Kids Biz provides a clear understanding of how to better serve the younger customer. Designed to provide insight into the world of kids’ eyewear, the invaluable training series helps to pave the way for your sales success.

ClearVision’s exclusive Selling the Kids Biz videos can be viewed at www.cvoptical.com/kidsbiz.