Marketing Articles
4 Ways NOT to Use QR Codes in an Eye Care Practice
Friday, February 10th, 2012
Previously, we brought to you the article we wrote entitled “What are QR codes and how can they help your practice?” that talked about the usefulness (and the uses!) of QR Codes with your practices’ marketing. Below is an article from The Official Vision Web Blog that talks about the four things you shouldn’t do with them!
We can’t deny it, smartphones are everywhere these days which allows marketing to become more interactive. QR codes are all about linking the physical world with the online world. Customers with smartphones can scan a QR code on a print advertisement whether in a magazine, on a poster, or on the seat back in front of them and access your link while on the move. We like the fun and curiosity of not knowing what the QR code will link to! When used successfully, they can seriously help your brand recognition, interaction with your brand and even boost sales!
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What are QR codes and how can they help your practice?
Friday, December 30th, 2011
What are QR codes?
Short for “Quick Response Codes”, QR codes are a 2-D way to send information to mobile devices (such as a smartphone) using its camera. These codes generally behave like the traditional bar code and are essentially a way to get information (such as a web address) into a person’s phone without having them manually type it out. Marketers and advertisers are using them to connect with their customers, especially since the most common use of the QR code is to send people to a mobile friendly website. From the website, there is usually a call to action or a promotion that can only be accessed through the site. They can also be used to distribute contact information, calendar events, e-mail addresses, phone numbers, geo locations, SMS, plain text, and wifi network key.
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Growing Your Practice : Logo Development
Friday, October 1st, 2010
A logo is a visual tool that helps your customers identify with your practice. A logo is an important marketing asset for a practice of any size.
Consider popular logos that you may recognize. Perhaps McDonald’s golden arches come to mind or Nike’s “swoosh.” These logos are symbols of the company’s identity. When you see these symbols you automatically think of the company that they represent. In the same way patients will associate your practice with your logo.
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