For Your Practice Articles
4 Ways NOT to Use QR Codes in an Eye Care Practice
Friday, February 10th, 2012
Previously, we brought to you the article we wrote entitled “What are QR codes and how can they help your practice?” that talked about the usefulness (and the uses!) of QR Codes with your practices’ marketing. Below is an article from The Official Vision Web Blog that talks about the four things you shouldn’t do with them!
We can’t deny it, smartphones are everywhere these days which allows marketing to become more interactive. QR codes are all about linking the physical world with the online world. Customers with smartphones can scan a QR code on a print advertisement whether in a magazine, on a poster, or on the seat back in front of them and access your link while on the move. We like the fun and curiosity of not knowing what the QR code will link to! When used successfully, they can seriously help your brand recognition, interaction with your brand and even boost sales!
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