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The Convenience of an Annual Supply

As an eye doctor, you care about your patient’s eye health. One important factor to consider when you have a patient in the chair is whether to sell a patient an annual supply of contact lenses. Selling your contact lens patients an annual supply is not only convenient, it can save them money, help keep them compliant, and is a great way for you to build your practice too.

Some of the benefits of selling an annual supply of contact lenses to your patients are:

Setting up patients to remember their annual eye exam

When you offer your patients the option to purchase an annual supply of contact lenses, you are giving your patient a chance to plan out their next eye exam. It is simple. Once the patient runs out of contact lenses, they can come back to your practice for an annual eye exam and get their next annual supply. View More …

MODO Announces “Buy a Frame, Give a Frame” Program with NNJS

MODO continues its dedication to social responsibility by activating a “Buy a Frame, Give a Frame” program with the Nepal Netra Jyote Sangh (NNJS). For each frame purchased in its MODO collection, the company will donate a frame to those in need as part of the World Heath Organization Vision 20/20 initiative. Over the past three years, MODO has been a leader in the eyewear industry for sustainability and social responsibility.

The NNJS (Nepal’s Comprehensive Eye Care Society) has been credited by the Nepali government for coordinating 90% of all eye care services in Nepal. Of the 2.2 million Nepali people seeking eye care consultations annually, the WHO estimates 43% may need eyeglasses. MODO’s “Buy a Frame, Give a Frame” program will further assist the NNJS in giving the right to sight to approximately 100,000 people in just the first year of the program.
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Tura Inc. Launches Geoffrey Beene Eyewear Collection

Tura Inc., the inventor of fashion eyewear in 1938, is excited to introduce Geoffrey Beene Eyewear this month. The collection will be highlighted at Tura Inc.’s booth at Vision Expo East. The launch consists of 12 men’s and 12 women’s ophthalmic frames. It includes a balanced assortment of plastic, metal, semi-rimless, and combination styles, at a wholesale price of $59.95 US.

One of America’s true design pioneers, Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort, and quality. Tura Inc.’s latest collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. All net profits from Geoffrey Beene, LLC fund philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues.

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OGI’s Seraphin Launches Romantic Heroine Collection

Seraphin reinvents the sunglass by creating pieces abundant with personality and sophistication through vintage inspired designs and unparalled artistry, further emphasized by the unveiling of the Romantic Heroine Collection. These elegant and intriguing sun styles bring together timeless shapes of the past with revitalizing and striking color combinations to evoke a renewed sense of feminine power and beauty.

Juliet Sun: Known for its flirtatious tendencies and valiant personality, Seraphin’s Juliet Sun evokes a romantic aura. Debuting with a bold color palette of Jungle, Havana purple, and Havana coral, the Juliet’s enticing curves are certain to appeal to any fashion heroine.

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Prodesign 4th Dimension

4th Dimension 4128-30

An amazing feminine retro shape in colorful combinations!

Inspired by ample spaces lines in architecture the designer has been through a time-consuming process, starting with prototypes made from paper to explore the cut-outs and the lines of the temples. Then the designer worked with the metal material to achieve just the right level of lightness in order to avoid that the frames became too bulky. With this retro inspired collection the shapes are more slender and curvy, with a lowered nose bridge to give a much more feminine expression.

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MODO Promotion!

For the month of October only:

Order 12 Modo, Eco 1.0 and/or Eco 2.0 and receive one complimentary personal frame.

Order 25 Modo, Eco1.0 and/or Eco 2.0 and receive three complimentary personal frames.

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ClearVision Introduces New Pediatric Eyewear Collection: DILLI DALLI™

Meeting the needs of parents and little ones, ages newborn to 3 years, ClearVision Optical is proud to announce the new Dilli Dalli pediatric eyewear collection, offering unsurpassed durability and adorable style.

Delivering comfort, style, and a precise fit, Dilli Dalli eyewear revolutionizes the world of pediatric eyewear with its technologically advanced IntelliFlex multi-action spring hinge.  Offering the ability to flex both vertically and horizontally, the IntelliFlex hinge can “spring” back to its original adjustment, providing unique flexibility and greater durability to the Dilli Dalli frames. The result is dependable, functionally eyewear with a minimized need for frequent replacement.

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ClearVision Optical and BCBGMAXAZRIA have “Courage” to Benefit Susan G. Komen for the Cure®

For the sixth consecutive year, we’ve partnered with BCBGMAXAZRIA to create a cause-related, limited edition sunglass to benefit Susan G. Komen for the Cure®. This year’s spectacular design, Courage, captures the heroic strength of breast cancer survivors and embodies their courage to fight.

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OGI Eyewear – Seraphin’s Executive Collection

Available in September 2012!

Today’s refined leaders are faced with more choices than ever regarding everyday eyewear. To create a look that combines confidence with a feeling of power, Seraphin has launched the Executive Collection to define this distinct class of timeless eyewear. Carefully chosen eyewear tells the world that you’re well composed, structured, faultlessly groomed; dependable, capable of leadership and that you have impeccable taste. It’s important for today’s leaders to exude class and to look at eyewear as a source of superiority rather than an everyday necessity.

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Clearvision Announces “Selling the Kids Biz” Video Series

ClearVision announces Selling the Kids Biz, a comprehensive 3-part video series that serves as a training guide to selling kids frames in today’s marketplace. This powerful video series delivers on strategies, stats and unique insights into how to succeed in the kids business.

Presented as three separate videos that build on each other, the series provides an educational opportunity in an easy to use format. Available to you through Cvoptical.com, the series can be viewed repeatedly or even used as a lunch and learn for your staff. Each video comes with a supporting white paper to reinforce the knowledge outlined in the video.

Video One explains how to create a kids specific frame board that appeals to today’s young consumer. Details on what shapes sell best, how many metals and acetates you need to maintain a healthy business and current frame board management trends are included.

The second in the series focuses on business strategies, providing tools for retail success. With expert tips and stats on consumer buying habits, this video is geared towards gaining a strategic advantage.

The third video puts it all together with merchandising strategies. See first hand examples of what works and learn about concepts that can be easily incorporated into your practice.

Selling the Kids Biz provides a clear understanding of how to better serve the younger customer. Designed to provide insight into the world of kids’ eyewear, the invaluable training series helps to pave the way for your sales success.

ClearVision’s exclusive Selling the Kids Biz videos can be viewed at www.cvoptical.com/kidsbiz.